The Kopparberg Urban Forest was a project we created and built in its entirety as a 'pop up' in the summers of 2014 and '15. After securing the location we obtained the licence and programmed a 6 week period of live music and club nights. Kelis, Katy B, Etta Bond, Chromeo, Trevor Nelson and Norman Jay among others joined us in 'the collective cool of a Dalston pop-up and Scandi culture'.
The heady mix of live music, street food vendors and bespoke drinks menu was received so well in its opening year that we needed a bigger site in 2015. The success continued as we sold out every weekend and so proved to be such a great marketing tool for the brand that Kopparberg are now taking the show on the road across some of Europe's biggest festivals.
'Top of the pop ups - enjoy the atmosphere and aesthetic of a Swedish forest without all the pesky pine needles' Time Out